The Brandful Workforce: How Employees Can Make, Not Break Your Brand Review

Disclosure: I got this product as part of an advertorial.

Book Description:
A Brandful Workforce is a workforce that works FOR your brand, not against it. This book is a practical “How-to” guide for organizations who genuinely want an authentic brand, both inside and out. Companies need to engage more than their customers in evolving their brands. The workforce is the missing link to, not just -successful branding – but success period.

Even if you have a brandful workforce, this book can show how to keep it that way. In addition, find out how to attract brandful employees and how you and your employees can become brandful. It’s a win-win for everyone.

The Brandful Workforce is not your ordinary business book. This may be the first interactive business book that’s packed with links to videos and ongoing discussions.  You can also purchase an online version so you can get the most out of this book. Join the discussion at www.brandfulworkforce.com/book.

Audience: 
The Brandful Workforce is for every kind of organization — private, public, nonprofit, large or small — in every industry. This is a “must-read” for CEOs and leaders in marketing, branding, advertising, corporate communications, social media, strategy, innovation, digital, corporate social responsibility, and human resources. It’s also relevant to any employee who wants a meaningful work experience.

Author:
Julia Gometz is a former Wall Street mediator and human resources executive at JetBlue Airways. She has collaborated with colleagues at Fortune 500 companies, government entities, and nonprofit organizations. Gometz is multilingual and an accomplished international speaker. She received an undergraduate degree in International Relations from Emory University and a master’s degree in Conflict Analysis and Resolution from George Mason University.

My Review:
I think that this is a great resource for any one that deals with small groups. PTA, Girl Scouts, Politics. etc. There are great examples of how o talk to one another. I really liked that there was a way to talk with respect. Once your employees know that they are respected and that they are a part of the team then they are more likely to be as brandful as you are. I am giving this book a 4/5. I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers.