Thursday, May 15, 2014
Netwars - The Code by M. Sean Coleman
GERMAN POWERHOUSE BASTEI LÜBBE UNLEASHES
LITERARY PROJECTS, APPS IN THE U.S. FOR THE FIRST TIME
With finesse in digital publishing, the company shares stories across various platforms
After more than 60 years of success in the European literary market, German
publishing giant Bastei Lübbe is venturing into brand new territory and
launching projects in the United States for the first time.
The revolutionary publishing company is expanding with the introduction of
new book series and digital apps beginning this spring. Making its American
debut, Bastei Lübbe has a strong reputation for issuing popular fiction titles by
esteemed authors and up and coming writers.
Bastei Lübbe has proven to be a master of innovation by taking on projects beyond traditional
publishing. The company is rolling out its fact-based, cross platform project “Netwars – Out of CTRL”
starting this spring, which includes a graphic novel app simultaneously made available in five
languages, an e-book series, audio book series and several interactive video documentaries for
television and the web. Netwars will be available on IOS, Google Play, Amazon and Samsung.
“These are exciting times for digital publishing and especially for our team at Bastei Entertainment,”
said head of international sales Colin Lovrinovic. “Netwars is a great example of how we work. It’s a
gripping story told through various channels, which gives you the possibility to dive incredibly deep
into it – or to just choose your favorite medium.”
A successful IPO and tirelessly working to develop engaging cross vertical products puts Baste Lübbe
in a unique strategic position regarding the early digital capture of new markets.
Bastei Lübbe is the publisher behind “Cotton FBI,” the most successful crime series in Germany
with 1 billion copies sold. And after only 11 weeks, its e-book series “Apocalypsis” by German author
Mario Giordano hit the 1 million mark for downloads in China. Its “Laura’s Star” app for children
hit No. 1 in iTunes in three separate categories.
Bastei Lübbe is based in Cologne, Germany but will be launching several hundred foreign language
titles over the next months through its digital publishing arm Bastei Entertainment. The company is the
largest independent trade publisher in the country and a major player in the audio book industry.
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