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Interview with Christine Pinheiro, Editor, Defiant Press
The Book Reviewer Yellow Pages is a bestselling author’s promotional reference, designed specifically for authors who need book reviewers for their books.
Where did you get the idea for the Book Reviewer Yellow Pages?
At first, I did it purely out of self-interest! I wrote a nonfiction book in 2007, and I had a very difficult time finding book reviewers. It seemed like an impossible task. All of the regular outlets were closed to me—where do you go when you can’t get a review in the New York Times? Where do the “little guys” go when they need to promote their books? So I started the Book Reviewer Yellow Pages out of my own frustration. At first, the Book Reviewer Yellow Pages was just a big list on a simple website. I added to the list when I had spare time. Book reviewers started seeking me out, and asking to be put on the list, and it just grew from there. In 2009, I published the first “Book Reviewer Yellow Pages,” and the rest is history. The list just grew organically. Now we have hundreds of book reviewers on our list, and thousands of authors subscribe to the newsletter.
How about the book reviewers themselves, what do they get out of it?
Many book reviewers just do it for fun, and they get the benefit of free books and ARCs (advance review copies). Quite a few of them also earn money, either from sidebar advertising, blog tours, or other author’s services. There are so many self-published authors out there right now, trying to promote their books without the help of a traditional publisher, so there’s a lot of little business ventures cropping up to serve them.
Do reviewers ever drop off the list? Can authors get updates?
Yes, on our website. Reviewers get added and removed on a regular basis—and the list goes through a complete overhaul once a year. I do a formal update every April. That’s when we put out a new edition of the book, as well as update the reviewer list on the website. The abbreviated list on the website is free, and authors and publishers can sign up for updates to the list here: http://www.stepbystepselfpublishing.net. The newsletter is also free.
Do you have any advice for authors?
Be polite to book reviewers, always. Not everyone is going to like your book, that’s just the nature of game. But publishing is a business, and it pays to be professional. It’s just like any other creative business. Reviewers are our critics, and they give us valuable feedback that we need to improve. One of the best reviews I ever received on the Book Reviewer Yellow Pages was mildly negative. The writer gave me tons of feedback on how to make the book better. I followed his advice, and the book has been more profitable since. Book Reviewers really want to help authors—I’ve never met a single book reviewer that was interested in just tearing an author down. We are all in this business together!
Blast Giveaway $100 Amazon Gift Card or Paypal Cash Ends 5/31/14 Open only to those who can legally enter, receive and use an Amazon.com Gift Code or Paypal Cash. Winning Entry will be verified prior to prize being awarded. No purchase necessary. You must be 18 or older to enter or have your parent enter for you. The winner will be chosen by rafflecopter and announced here as well as emailed and will have 48 hours to respond or a new winner will be chosen. This giveaway is in no way associated with Facebook, Twitter, Rafflecopter or any other entity unless otherwise specified. The number of eligible entries received determines the odds of winning. Giveaway was organized by Kathy from I Am A Reader, Not A Writer and sponsored by the author. VOID WHERE PROHIBITED BY LAW. a Rafflecopter giveaway
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